AI Policy

Our Responsible AI Policy as a Leading Manufacturer of Heat Shrinkable Tapes and Tubing

At Dunstone, we recognize that AI is and will continue to impact the marketplace. While AI has the potential to generate content, assist in repeatable tasks, and add efficiency to business operations, our team is taking a purposeful approach to use it responsibly. 

As a manufacturer of heat shrinkable tapes and tubing, here is how we think about AI: 

1. We believe in the responsible design, development, deployment, and operation of AI technologies. 
2. We believe in a human-centered approach to AI that empowers and augments professionals. 
3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. 
4. We believe in the critical role of human understanding and experience, placing specific value on the expert knowledge of subject matter experts. It’s the individual knowledge and expertise that differentiates a company. 
5. The human touch must be present in all finished work on our website. 
6. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. 
7. We commit to never knowingly using generative AI to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. 
8. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders. 

How We Use AI Today

While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing. This may extend to content creation for blogs, social posts, email, and long-form content. 

We use a collection of Software-as-a-Service (SaaS) products for: 

Note Taking

• Use case examples: tracking work, results, and other important information regarding our products 

Content Creation

• Use case examples: taking our original work and producing derivative content for abstracts, assisting in the creation of outlines and content pieces we use to inform our customers and contacts, ideation for new content topics, etc. 

Review Business Information

• Use case examples: review documents/contracts, summarize presentations 

Research

• Use case examples: SME interview session preparation, keyword research, keeping on top of industry trends and developments

Editing

• Use case examples: grammar and spellcheck

Metrics

• Use case examples: custom marketing ROI reports, lead tracking/scoring, website performance

About This Document

A version of this manifesto was originally published by the Marketing AI Institute. It serves as an open template for other organizations that want to pilot and scale AI in an ethical way. We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under identical terms.